суббота, 2 июня 2012 г.

Google made ​​a deal with a major advertising agency


The Paris company Publicis Group, which is one of the four largest global advertising agencies, announced a collaboration with Google. Among the brands that are part of the portfolio Publicis, there are such well-known as the Leo Burnett Worldwide and Saatchi.





Joint efforts between the two giants will ... In addition, in the framework of cooperation, Google will give Publicis access to its technology development.





The head of Publicis, Maurice Levy (Maurice Levy), in an interview with Reuters, said the news of the collaboration: ...





The benefits derived from this cooperation, Google are obvious: a major advertising agency to help develop its own advertising department, which will soon likely to become DoubleClick, the right strategy to develop their own successful products.